In a recent study by TRM Oncology, 500+ oncology professionals provided insights about their usage of new media platforms for accessing and sharing information and connecting and collaborating with their peers. 

The study comprehensively investigates trends and behaviours in oncology professionals towards new media including:

• Sources oncologists access to gather information (specific journals, websites, web communities)
• Content oncologists find most useful for their professional activities
• Tools oncologists use for gathering information (mobile devices, on-line services)
• Frequency of search and interaction with each site and community
• Communities’ oncologists engage/interact with for information (peers, medical associations, and authorities, pharmaceuticals, patients)
• Integration of smartphones, tablets, laptops, and desktops into the activities of oncology professionals

The results of the study offer oncology focused, rich and targeted input for pharmaceutical clients marketing strategies. 

Reports and findings, available for purchase, can be tailored to specific client needs and segmented by eleven major cancer types, by region (America, Europe, Rest of the World) and by age.

Reports such as:

• What sources do medical oncologists access to gather information e.g. specific journals, websites, website communities.
• What tools do medical oncologists use to gather information e.g. mobile devices, on-line services
• Which communities do medical oncologists engage/interact with for this information e.g. peers, medical associations, authorities, patients

For more information about the surveys or to request a tailored report, send an email to: oncoconnect@trmoncology.com